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Author(s):
Graham Bentley
Head of Proposition, Skandia UK Business Unit
Skandia
  • Investments
  • Strategic Asset Allocation
  • Investment strategy

Top-down or bottom-up?

March 2007
Of all the arcane investment arts, perhaps the best known but least understood are 'top-down' and 'bottom-up' investing. In the first of a series of investment-led informer articles, Graham Bentley, Head of Investment Marketing, Selestia and Skandia MultiFUNDS, explains why elements of each philosophy should contribute to the ideal portfolio.

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